diff --git a/Dockerfile b/Dockerfile
index bb67af8..33bf28a 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -51,3 +51,6 @@ VOLUME ["/etc/netbox-nginx/"]
 CMD ["gunicorn", "-c /etc/netbox/gunicorn_config.py", "netbox.wsgi"]
 
 LABEL SRC_URL="$URL"
+
+ARG NETBOX_DOCKER_PROJECT_VERSION=snapshot
+LABEL NETBOX_DOCKER_PROJECT_VERSION="$NETBOX_DOCKER_PROJECT_VERSION"
diff --git a/README.md b/README.md
index 6741aff..ff57d66 100644
--- a/README.md
+++ b/README.md
@@ -195,7 +195,7 @@ COPY startup_scripts/ /opt/netbox/startup_scripts/
 COPY initializers/ /opt/netbox/initializers/
 ```
 
-## Version
+## Netbox Version
 
 The `docker-compose.yml` file is prepared to run a specific version of NetBox.
 To use this feature, set the environment-variable `VERSION` before launching `docker-compose`, as shown below.
@@ -268,6 +268,17 @@ docker-compose rm -f netbox
 docker-compose up -d netbox
 ```
 
+### Braking Changes
+
+From time to time it might become necessary to re-order the structure of the container.
+Things like the `docker-compose.yml` file or your Kubernets or OpenShift configurations have to be adjusted as a consequence.
+Since April 2018 each image built from this repo contains a `NETBOX_DOCKER_PROJECT_VERSION` label.
+You can check the label of your local image by running `docker inspect ninech/netbox:v2.3.1 --format "{{json .ContainerConfig.Labels}}"`.
+
+The following is a list of braking changes:
+
+* 0.1.0: Introduction of the `NETBOX_DOCKER_PROJECT_VERSION`. (Not a braking change per se.)
+
 ## Rebuilding & Publishing images
 
 `./build.sh` is used to rebuild the Docker image:
diff --git a/VERSION b/VERSION
new file mode 100644
index 0000000..6e8bf73
--- /dev/null
+++ b/VERSION
@@ -0,0 +1 @@
+0.1.0
diff --git a/build.sh b/build.sh
index 7ae3ec2..89ed9d8 100755
--- a/build.sh
+++ b/build.sh
@@ -57,6 +57,10 @@ if [ "${1}x" == "x" ] || [ "${1}" == "--help" ] || [ "${1}" == "-h" ]; then
   fi
 fi
 
+# read the project version and trim it
+# see https://stackoverflow.com/a/3232433/172132
+NETBOX_DOCKER_PROJECT_VERSION="${NETBOX_DOCKER_PROJECT_VERSION-$(sed -e 's/^[[:space:]]*//' -e 's/[[:space:]]*$//' VERSION)}"
+
 # variables for fetching the source
 SRC_ORG="${SRC_ORG-digitalocean}"
 SRC_REPO="${SRC_REPO-netbox}"
@@ -107,6 +111,7 @@ DOCKER_OPTS+=( "--pull" )
 
 # Build args
 DOCKER_BUILD_ARGS=(
+  --build-arg "NETBOX_DOCKER_PROJECT_VERSION=${NETBOX_DOCKER_PROJECT_VERSION}"
   --build-arg "FROM_TAG=${TAG}"
   --build-arg "BRANCH=${BRANCH}"
   --build-arg "URL=${URL}"