diff --git a/.travis.yml b/.travis.yml
index 484a947..2dac8f3 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -1,6 +1,12 @@
 sudo: required
 language: python
 
+env:
+  - BUILD=release
+  - BUILD=prerelease
+  - BUILD=branches
+  - BUILD=special
+
 git:
   depth: 5
 
diff --git a/build-all.sh b/build-all.sh
index dcff779..9961f92 100755
--- a/build-all.sh
+++ b/build-all.sh
@@ -1,5 +1,16 @@
 #!/bin/bash
 # Builds all Docker images this project provides
+# Arguments:
+#   BUILD:     The release to build.
+#              Allowed: release, prerelease, branches, special
+#              Default: undefined
+
+echo "▶️ $0 $*"
+
+ALL_BUILDS=("release" "prerelease" "branches" "special")
+BUILDS=("${BUILD:-"${ALL_BUILDS[@]}"}")
+
+echo "⚙️ Configured builds: ${BUILDS[*]}"
 
 VARIANTS=("" "ldap")
 
@@ -35,23 +46,40 @@ if [ ! -z "${DEBUG}" ] || \
       fi
     fi
 
-    echo "🛠 Building '$DOCKERFILE'"
+    for BUILD in "${BUILDS[@]}"; do
+      echo "🛠 Building '$BUILD' from '$DOCKERFILE'"
+      case $BUILD in
+        release)
+          # build the latest release
+          # shellcheck disable=SC2068
+          ./build-latest.sh $@ || ERROR=1
+          ;;
+        prerelease)
+          # build the latest pre-release
+          # shellcheck disable=SC2068
+      		PRERELEASE=true ./build-latest.sh $@ || ERROR=1
+          ;;
+        branches)
+          # build all branches
+          # shellcheck disable=SC2068
+      		./build-branches.sh $@ || ERROR=1
+          ;;
+        special)
+          # special build
+          # shellcheck disable=SC2068
+      		SRC_ORG=lampwins TAG=webhooks-backend ./build.sh "feature/webhooks-backend" $@ || ERROR=1
+          ;;
+        *)
+          echo "🚨 Unrecognized build '$BUILD'."
 
-    # build the latest release
-    # shellcheck disable=SC2068
-    ./build-latest.sh $@ || ERROR=1
-
-    # build the latest pre-release
-    # shellcheck disable=SC2068
-		PRERELEASE=true ./build-latest.sh $@ || ERROR=1
-
-    # build all branches
-    # shellcheck disable=SC2068
-		./build-branches.sh $@ || ERROR=1
-
-    # special build
-    # shellcheck disable=SC2068
-		SRC_ORG=lampwins TAG=webhooks-backend ./build.sh "feature/webhooks-backend" $@ || ERROR=1
+          if [ -z "$DEBUG" ]; then
+            exit 1
+          else
+            echo "⚠️ Would exit here with code '1', but DEBUG is enabled."
+          fi
+          ;;
+      esac
+    done
   done
 else
   echo "❎ Not building anything."
diff --git a/build-branches.sh b/build-branches.sh
index 0e28363..36c55d7 100755
--- a/build-branches.sh
+++ b/build-branches.sh
@@ -1,5 +1,7 @@
 #!/bin/bash
-# Builds all published branches
+# Builds develop, develop-* and master branches
+
+echo "▶️ $0 $*"
 
 ORIGINAL_GITHUB_REPO="digitalocean/netbox"
 GITHUB_REPO="${GITHUB_REPO-$ORIGINAL_GITHUB_REPO}"
@@ -7,7 +9,7 @@ URL_RELEASES="https://api.github.com/repos/${GITHUB_REPO}/branches"
 
 CURL="curl -sS"
 
-BRANCHES=$($CURL "${URL_RELEASES}" | jq -r 'map(.name) | .[] | scan("^[^v].+")')
+BRANCHES=$($CURL "${URL_RELEASES}" | jq -r 'map(.name) | .[] | scan("^[^v].+") | match("^(master|develop).*") | .string')
 
 ERROR=0
 
diff --git a/build-latest.sh b/build-latest.sh
index bebe554..e996251 100755
--- a/build-latest.sh
+++ b/build-latest.sh
@@ -1,6 +1,8 @@
 #!/bin/bash
 # Builds the latest released version
 
+echo "▶️ $0 $*"
+
 ORIGINAL_GITHUB_REPO="digitalocean/netbox"
 GITHUB_REPO="${GITHUB_REPO-$ORIGINAL_GITHUB_REPO}"
 URL_RELEASES="https://api.github.com/repos/${GITHUB_REPO}/releases"
diff --git a/build.sh b/build.sh
index f28532a..ecd680d 100755
--- a/build.sh
+++ b/build.sh
@@ -1,6 +1,8 @@
 #!/bin/bash
 # Builds the Dockerfile[.variant] and injects tgz'ed Netbox code from Github
 
+echo "▶️ $0 $*"
+
 set -e
 
 if [ "${1}x" == "x" ] || [ "${1}" == "--help" ] || [ "${1}" == "-h" ]; then