diff --git a/initializers/contact_groups.yml b/initializers/contact_groups.yml
new file mode 100644
index 0000000..a3ead09
--- /dev/null
+++ b/initializers/contact_groups.yml
@@ -0,0 +1,7 @@
+# - name: Network-Team
+#   slug: network-team
+#   description: This is a new contact group for the Network-Team
+# - name: New Contact Group
+#   slug: new-contact-group
+#   description: This is a new contact group sub under of Network-Team
+#   parent: Network-Team
diff --git a/initializers/contact_roles.yml b/initializers/contact_roles.yml
new file mode 100644
index 0000000..1a72e43
--- /dev/null
+++ b/initializers/contact_roles.yml
@@ -0,0 +1,3 @@
+# - name: New Contact Role
+#   slug: new-contact-role
+#   description: This is a new contact role description
diff --git a/initializers/contacts.yml b/initializers/contacts.yml
new file mode 100644
index 0000000..3ab41a2
--- /dev/null
+++ b/initializers/contacts.yml
@@ -0,0 +1,20 @@
+# - name: Lee Widget
+#   title: CEO of Widget Corp
+#   phone: 221-555-1212
+#   email: widgetCEO@widgetcorp.com
+#   address: 1200 Nowhere Blvd, Scranton NJ, 555111
+#   comments: This is a very important contact
+# - name: Ali Gator
+#   group: Network-Team
+#   title: Consultant for Widget Corp
+#   phone: 221-555-1213
+#   email: Consultant@widgetcorp.com
+#   address: 1200 Nowhere Blvd, Scranton NJ, 555111
+#   comments: This is a very important contact
+# - name: Karlchen Maier
+#   group: New Contact Group
+#   title: COO of Widget Corp
+#   phone: 221-555-1214
+#   email: Karlchen@widgetcorp.com
+#   address: 1200 Nowhere Blvd, Scranton NJ, 555111
+#   comments: This is a very important contact
diff --git a/startup_scripts/470_contact_groups.py b/startup_scripts/470_contact_groups.py
new file mode 100644
index 0000000..f5fc4fd
--- /dev/null
+++ b/startup_scripts/470_contact_groups.py
@@ -0,0 +1,36 @@
+import sys
+
+from startup_script_utils import (
+    load_yaml,
+    pop_custom_fields,
+    set_custom_fields_values,
+    split_params,
+)
+from tenancy.models import ContactGroup
+
+contact_groups = load_yaml("/opt/netbox/initializers/contact_groups.yml")
+
+if contact_groups is None:
+    sys.exit()
+
+optional_assocs = {"parent": (ContactGroup, "name")}
+
+for params in contact_groups:
+    custom_field_data = pop_custom_fields(params)
+
+    for assoc, details in optional_assocs.items():
+        if assoc in params:
+            model, field = details
+            query = {field: params.pop(assoc)}
+
+            params[assoc] = model.objects.get(**query)
+
+    matching_params, defaults = split_params(params)
+    contact_group, created = ContactGroup.objects.get_or_create(
+        **matching_params, defaults=defaults
+    )
+
+    if created:
+        print("🔳 Created Contact Group", contact_group.name)
+
+    set_custom_fields_values(contact_group, custom_field_data)
diff --git a/startup_scripts/480_contact_roles.py b/startup_scripts/480_contact_roles.py
new file mode 100644
index 0000000..1b3d8bc
--- /dev/null
+++ b/startup_scripts/480_contact_roles.py
@@ -0,0 +1,26 @@
+import sys
+
+from startup_script_utils import (
+    load_yaml,
+    pop_custom_fields,
+    set_custom_fields_values,
+    split_params,
+)
+from tenancy.models import ContactRole
+
+contact_roles = load_yaml("/opt/netbox/initializers/contact_roles.yml")
+
+if contact_roles is None:
+    sys.exit()
+
+
+for params in contact_roles:
+    custom_field_data = pop_custom_fields(params)
+
+    matching_params, defaults = split_params(params)
+    contact_role, created = ContactRole.objects.get_or_create(**matching_params, defaults=defaults)
+
+    if created:
+        print("🔳 Created Contact Role", contact_role.name)
+
+    set_custom_fields_values(contact_role, custom_field_data)
diff --git a/startup_scripts/490_contacts.py b/startup_scripts/490_contacts.py
new file mode 100644
index 0000000..80d75d6
--- /dev/null
+++ b/startup_scripts/490_contacts.py
@@ -0,0 +1,34 @@
+import sys
+
+from startup_script_utils import (
+    load_yaml,
+    pop_custom_fields,
+    set_custom_fields_values,
+    split_params,
+)
+from tenancy.models import Contact, ContactGroup
+
+contacts = load_yaml("/opt/netbox/initializers/contacts.yml")
+
+if contacts is None:
+    sys.exit()
+
+optional_assocs = {"group": (ContactGroup, "name")}
+
+for params in contacts:
+    custom_field_data = pop_custom_fields(params)
+
+    for assoc, details in optional_assocs.items():
+        if assoc in params:
+            model, field = details
+            query = {field: params.pop(assoc)}
+
+            params[assoc] = model.objects.get(**query)
+
+    matching_params, defaults = split_params(params)
+    contact, created = Contact.objects.get_or_create(**matching_params, defaults=defaults)
+
+    if created:
+        print("👩‍💻 Created Contact", contact.name)
+
+    set_custom_fields_values(contact, custom_field_data)